TikTok’s ascent in the West is unique for any Chinese internet business, as is the level of publicity it has received from lawmakers worldwide. The timeline of TikTok shows how TikTok expanded from what some saw as just another “copycat” video clip app to worldwide supremacy and eventually became a focus of the government and public.
TikTok’s Popularity in 2017
ByteDance, the Beijing-based corporate firm of TikTok, saw rapid development in 2017. The youtube clip software, originally known as Douyin in China, immediately became hugely successful in its home market before expanding to the rest of the globe.
TikTok Explodes in the US: 2017 – 2019
TikTok combines with Musical.ly and premieres in the United States, where it soon becomes popular, becoming the first Chinese internet company’s social media service to attain that degree of popularity there. However, its ownership raises concerns about global defense and surveillance in US-China tariff battles and greater monitoring of Chinese technology companies (notably Huawei and ZTE) underneath the Trump regime.
Popularity in the First Half of 2020, Despite Government Monitoring
The app has become a fixture of American internet culture, particularly among Generation Z, and its customer base has become even more significant as people seek distraction amid the COVID-19 epidemic. However, TikTok is facing an onslaught of regulatory measures, casting doubt on the company’s future in the United States. TikTok producers may include credentials to their Instagram and YouTube accounts in their description, making it simpler to get crossover fans. The primary objective for TikTok influencers is to develop enough popularity and get followers to work with businesses and other media sources.
How to Promote Your Business on TikTok
TikTok began showing adverts to some of its users in early 2019. And it’s been a massive success for the corporation. According to TechCrunch/Apptopia, TikTok’s Q4 2019 income grew by more than 300 percent over the same period last year. A TikTok commercial is a pre-roll (similar to the adverts that appear before YouTube videos) that lasts between 10-15 seconds. Like those on YouTube, Ads may be dismissed in seconds, and marketers pay for TikTok video views.
TikTok’s Impact on Brands
The NBA has become an early supporter of internet entertainment, and it was one among the first to join TikTok. The NBA has almost 13 million followers and shares game clips as well as famous player appearances. With 6.5 million followers and increasing, the NFL is getting on board. Chiptole, a fast food place, was another early adopter of the technology. Most of their material highlights the cuisine they offer, but they also host famous challenges for TikTok users to post humorous video and video shares of themselves visiting the locations.
TikTok is being used by media businesses, including the Washington Times and NBC, to provide samples of their material and display the personality of its reporters via behind-the-scenes films.
This application was not expected this much growth, but its interesting features like short videos, editors, voice changers, filters and effects make it a big success not only within the home country but worldwide within a matter of months